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  Promotion and Marketing for Broadcasting, Cable, and the Web
Robert A. Klein


  Radio Advertising: The Authoritative Handbook
Pete Schulberg, Bob Schulberg


  Radio Programming: Tactics and Strategy
Eric G. Norberg


  Radio's Niche Marketing Revolution
Godfrey W. Herweg, Ashley Page Herweg


  The PD Chronicles: Blatant Confessions of A Radio Guy
Jack James


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