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Programming and Promotions

  Promotion and Marketing for Broadcasting, Cable, and the Web
Robert A. Klein

2001

  Radio Advertising: The Authoritative Handbook
Pete Schulberg, Bob Schulberg

1996

  Radio Programming: Tactics and Strategy
Eric G. Norberg

1996

  Radio's Niche Marketing Revolution
Godfrey W. Herweg, Ashley Page Herweg

1997

  The PD Chronicles: Blatant Confessions of A Radio Guy
Jack James

2001

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