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Big Frog 104 tops Utica-Rome ratings

Thursday, January 29, 2004

UTICA-ROME -- The latest Arbitron numbers are out for the Utica-Rome market and Regent Communications is once again on top.

Regent's Big Frog 104 (WFRG) and Lite 98.7 (WLZW) have been neck-and-neck atop the ratings heap for the past couple of years. In numbers released this week for the fall ratings period, WFRG moved ahead of WLZW to become number one with a 13.8 rating.

Clear Channel stations 96.9 WOUR and KISS-FM flipped rankings in third and fourth place respectively, while the three Utica-Rome Galaxy Communications stations tied for seventh place.

One of the bigger surprises was a 2.5 ratings point showing for Syracuse's 95X (WAQX). The active rocker usually barely shows as a blip on the Utica-Rome radio radar.

Numbers are for listeners 12+ in all time periods and do not necessarily reflect rankings in key sales demographics.

Story source: Radio & Records


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