Utica's WRBY becomes Mix 102.5
Monday, January 12, 2004
UTICA-ROME -- After a weekend of spinning a "Wheel of Formats" -- everything from polka music to classical -- WRBY 102.5 FM in Utica-Rome has officially flipped formats from country to hot adult contemporary.
The newly branded Mix 102.5 replaces the country imaging of Bob 102.5 on the 27,000 watt station owned by Clear Channel Communications. WRBY had been a country formatted station since June 2001.
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Story source: Utica Observer-Dispatch