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Classic FM loosens its bow tie

Saturday, May 18, 2002

Hoping that a less stuffy approach to serving up classical music on the radio might help attract the more casual classical listener, WCNY 91.3 FM has made a conscious effort to loosen up its on-air sound, and it looks like its working. From the addition of upbeat announcer Bill Baker during the midday hours, to Bill Shedden's morning Sousa march to get everybody up and going at 7:45, listeners seem to be responding; the station saw a 12% increase in its fundraising campaign held earlier this month.

Story source: Syracuse.com

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