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Clear Channel to test new web streaming
Friday, June 15, 2001
Two months after most radio stations across the country stopped streaming their signals on the web because of a dispute over fees for traditional radio commercials that are simulcast on the web, Clear Channel Interactive announced that they have come up with a solution. Clear Channel's cheif executive Kevin Mayer said at the Radio & Records Convention in L.A that the chain is set to begin testing Internet-only advertisements on some of its websites.
At issue, a 1999 union contract requiring advertising agencies to pay voice-over artists 300 percent of their normal fees if a radio commercial is simulcast on the web.
Clear Channel owns six stations in Syracuse including market leaders B104.7 and 570 WSYR.
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